Taylor Swift's 'Reputation' Gets More Than 1.5 Million Tweets in 24 Hours

Taylor Swift’s Reputation has dominated Twitter.

The pop star’s sixth album has generated more than 1.5 million tweets since 9 p.m. EST on Thursday (Nov. 9), just three hours before it dropped, according to the social network. In the hours following its release, fans (and haters) shared their thoughts on #Reputation -- with that trending hashtag delivering its own custom emoji.

Of the album’s 15 songs, closing ballad “New Year’s Day” sparked the most conversation, followed by “Dress,” “This is Why We Can't Have Nice Things,” “End Game” and “Gorgeous.” Several celebrities endorsed the album on social media as well, from Haim to Jordan Pruitt to The Vamps.