Major Lazer Releases New, Interactive 'Know No Better' Video That Lets You Toggle Between a Dream and Reality
Major Lazer created a two-in-one music video for âKnow No Better,â featuring Travis Scott, Camila Cabello, and Quavo.
Today (July 27), you can further explore a dream world and reality in an interactive presentation. Directed by Philip Andelman and hosted by interactive-video people Eko, the âKnow No Betterâ clip is one of the first of its kind. Just click your mouse over the eyeball in the top right corner of your video screen. One minute, you're having crappy toast with a doofus big sister, the next, you're getting your groove on in your personal dance studio with two hot ladies.
This is the kind of the music video you can get lost in. Billboard Dance suggests a high-paced, epilepsy-inducing click speed, so you can catch every second of interactivity, or you can take your time. Whatever suits your brand of technological exploration. Put your childlike-sense-of-wonder hat on, and enjoy the new-and-improved âKnow No Betterâ below.