BTS’ Map of the Soul: Persona sets record for bestselling album in South Korea

The new album features collaborations with American singer and songwriter Halsey on the single Boy With Luv and British star Ed Sheeran on the track Make it Right.

BTS are no strangers to Guinness World Records and have claimed a range of other titles, including the most-viewed music video in a 24-hour period for Boy With Luvwhich debuted with 74.6 million views on April 12-13.

The BTS fan club, known as Army, are also the most active on social media. BTS hold the world record for the most Twitter engagements, with every post receiving an average of more than 422,000 retweets.

After sold-out North American, South American and European stops on their “Love Yourself: Speak Yourself” live concert tour, BTS returned home for concerts and fan events in Busan and Seoul in June.

To welcome the K-pop heroes home, Seoul illuminated a number of landmarks in purple, the band’s signature colour.
BTS will get back on the road for concerts in Japan in July and will release a documentary film from their latest tour, Bring the Soul: The Movie, on August 6.

Their previous film, Burn the Stage: The Movie, was another record-breaker, this time for biggest “event cinema” release. Released in 79 countries and territories for only a handful of days, the film pulled in 1.4 million viewers, beating out the previous record held by boy band One Direction.