BTS held its “Bang Bang Con” virtual series this weekend. The near-24 hour streaming event offered fans the chance to enjoy a plethora of past BTS performances and other content from the comfort of their homes. The virtual convention, notably, amassed 50.59 million total views. At its peak, it was reaching a concurrent audience of 2.24 million. Not simply passive viewers, audience members interacted socially, leading to 6.46 million in hashtag engagements between WeVerse and Twitter. “Big Hit Entertainment applied a technology that changes the color of the light stick depending on the audio signal of the video when linked in Bluetooth mode, in such a way that viewers who tuned in via community platform Weverse felt as if they gathered in one place and cheered together,” details the entertainment group regarding a special “BANG BANG CON” engagement feature. Across the two-day convention, fans connected 500,000 light sticks from 162 different regions.
0 Comments
Leave a Reply. |
what's
|