Britney Spears Announced as New Face of Kenzo

The Princess of Pop is collaborating with the luxury Japanese-French brand.

Britney Spears was announced as the new face of Kenzo. The pop icon tweeted about her campaign, entitled La Collection Memento N°2.

So excited to announce my new campaign for @KENZO’s La Collection Memento No2 shot by @peterlindbergh!!! #kenzolovesbritney pic.twitter.com/oFY6f43nfM

— Britney Spears (@britneyspears) March 20, 2018

The luxury French-Japanese clothing brand is just the latest addition to Spears’ long list of endorsements, including Sketchers, Candie’s, Pepsi and Elizabeth Arden. It appears the collection will include bold colors and patterns, and of course, no shortage of ‘90s-eqsue denim.

The pop great recently announced that she’ll be taking the show on an international tour of the same name through the U.S. and Europe. The Piece of Me tour will mark the Princess of Pop's first concert tour in six years.

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