Taylor Swift's new single "Look What You Made Me Do" began setting records out the gate.
The track's music video, unveiled at the MTV Video Music Awards on Sunday, now holds the title of most YouTube global streams in a 24-hour period. That's 43.2 million views, knocking out previous record-holder Psy’s “Gentleman,” which had 36 million views in its first 24 hours when it dropped back in 2013.
The "Look What You Made Me Do" video averaged over 30,000 views per min in its first 24 hours, with hourly views reaching over 3 million views.
Swift also broke the same 24-hour record with Vevo, most recently held by Adele's 2015 video for "Hello" (27.7 million views in its first day). The song's lyric video already topped YouTube's first-day streaming record for lyric videos and the single set Spotify's global first-24-hours record.