Drake's OVO Clothing Brand Opens New Store at Toronto's Yorkdale Mall

A new standalone store for October's Very Own, the clothing brand of Drake’s business partner Oliver El-Khatib, opened in Toronto’s Yorkdale Shopping Centre Saturday (Aug. 5).  

The mall, Canada’s fourth largest, is located about 10 minutes away from where Drake grew up in Forest Hill.

Lines began forming Friday 8 a.m. to get first dibs on the OVO gear, Yorkdale publicist Adrienne Simic tells Billboard. “People will be moved outside overnight and then back in at 5:30 a.m.” On Saturday, she reported more than one thousand people had lined up.

The luxury streetwear brand, led by El-Khatib and creative team, includes T-shirts and tanks ($40-$88), ball caps ($48), keychains ($12-$15), track pants ($118), hoodies ($148-$158), and phone cases ($38) -- most with the famous gold owl insignia. Those are available online but the items in the store appear to be more high-end and include sweaters, jackets and shoes. No word if the online items are available in the Yorkdale store.