In her new video for “100 Vidas,” Puerto Rican recording artist Calma Carmona takes us on a ride through authentic San Juan after dark, from sweaty dance parties to late-night horse races. The Álvaro Aponte-Centeno-directed video sets Carmona's warm and sultry vocals against intimate scenes of boxers training in the ring and abuelos playing dominoes.
The Latin soul singer, who opened for Beyoncé during her Mrs. Carter World Tour in Puerto Rico, has lived in various U.S. states, Germany, and her home of Puerto Rico
“100 Vidas” is Spanish for “100 lives.” It’s a love song that plays with the subjects of past lives, déjà vus, and destiny. “100 Vidas no me dan para amarte como se debe” / ”100 lives aren’t enough to love you.” Produced by Carlos Mercader, the guitarist, and I, we chose sounds that moved us, rather than choosing a particular genre: atmospheric electronic pads, soulful guitar and bass, and Afro-Latin percussions. [It's about] selecting and mixing colors that make you feel a certain way, until the painting feels complete.
The video shows a raw glimpse of where we’re from, where we live, in the Caribbean. Although it only shows just a few subcultures in different towns, including San Juan, we wanted to remind people that Puerto Rico is an island in the Caribbean, that has so much in common with our neighbor islands. It’s full of rich subcultures, yet within this coexistence it never feels divided. You can easily experience all these layers and always feel at home, welcomed.
SOURCE THE FADER