Tidal and Samsung have reached an agreement for the streaming service to create its own app for Samsung TV, prioritizing Tidal’s visual content.
Per a Tidal press release, the app will give users access to new music, concerts, live streams and more, while also offering curated content, including video playlists. Tidal’s full library will be accessible, giving fans the chance to consume 240,000 hours of music videos and more than 58 million songs. Tidal has been pushing its video content heavily recently, including interviews with Lil Wayne and Nicki Minaj through CRWN with Elliot Wilson, streams of exclusive concerts like their Tidal X Benefit show featuring JAY-Z, Stevie Wonder and Cardi B, and their Side Hustle original series. Tidal previously released an app on Amazon Fire devices earlier this year and launched ones for Apple TV and Android TV last December. In August, Samsung struck a deal with Spotify for the service to craft a “seamless music listening experience” for their products. At the time, CEO Daniel Ek praised the partnership for giving artists an opportunity to reach new fans. Despite frequently getting exclusive access to music from high-profile artists, Tidal has reportedly struggled as of late, and in June, rumors swirled about late royalty payments and artificial play count inflation.
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