It’s clear that Run The Jewels‘ Killer Mike and El-P are masters at self-promotion, and their latest venture to market the new RTJ3 release comes in the form of an augmented reality platform called ARTJ.
The group provided a clip of the platform, which shows that fans will be able to get exclusive merchandise, like an RTJ3 lyric booklet, a gold colored cassette tape, posters, a mini sticker sheet, not to mention the art work for the album. The preview also uses a piece of the classic film Pulp Fiction to show off the merch.
The physical release of the album will be available on January 20, and the group also announced a U.S. tour that begins today (Friday 13) in Pittsburgh, P.A. and will wrap up in New York City on February 25.
You can watch the preview of their augmented reality platform above and download a free app in the APP store.