Run The Jewels Releases ‘RTJ3′ Augmented Reality Platform

It’s clear that Run The Jewels‘ Killer Mike and El-P are masters at self-promotion, and their latest venture to market the new RTJ3 release comes in the form of an augmented reality platform called ARTJ.

The group provided a clip of the platform, which shows that fans will be able to get exclusive merchandise, like an RTJ3 lyric booklet, a gold colored cassette tape, posters, a mini sticker sheet, not to mention the art work for the album. The preview also uses a piece of the classic film Pulp Fiction to show off the merch.

The physical release of the album will be available on January 20, and the group also announced a U.S. tour that begins today (Friday 13) in Pittsburgh, P.A. and will wrap up in New York City on February 25.
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You can watch the preview of their augmented reality platform above and download a free app in the APP store.

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