JAY-Z Teams Up With Puma for ‘4:44 Tour’ and Collaborative Projects

JAY-Z has teamed up with Puma for his upcoming “4:44 Tour” and other projects, according to Billboard. A Puma rep told the publication that Hov is working with the sneaker and apparel brand for his trek and undisclosed collaborations.

“We can confirm that PUMA is working with JAY-Z on his upcoming tour and other collaborative projects,” said the rep. “More details will be shared at the appropriate time.”

Rumors of this partnership surfaced after Live Nation tweeted out an image on July 9 of the 4:44 insignia along with a huge barcode, Canada and U.S. flags,Tidal x Sprint and Puma’s cougar silhouette.

JAY-Z’s “4:44 Tour” starts on Oct. 27 in Anaheim, Calif., and wraps up in Los Angeles on Dec. 21. You can see his full itinerary here.

#444 pic.twitter.com/IiutSBBzA9

— Live Nation (@LiveNation) July 9, 2017