 Grimes has teamed up with Stella McCartney for an upcoming Adidas by Stella McCartney campaign centered on sustainability using eco-friendly fabrics. It's the second time the pair have collaborated, following up on Grimes' appearance in a series of 2016 commercials for McCartney's POP perfume. The singer posted a pic from the Adidas campaign on Monday (July 15) in which she is posed atop a mountain while wearing a pair of black and blue shorts and matching top, her rainbow hair flowing in the wind.  Grimes announced in March that she is prepping an upcoming album entitled Miss_Anthropocene, which she described as a "concept album about the anthropomorphic Goddess of climate Change: A psychedelic, space-dwelling demon/ beauty-Queen who relishes the end of the world... She’s composed of Ivory and Oil.” So far we've heard the song, “We Appreciate Power” featuring Hana, which she called an introduction to the “pro-AI-propaganda girl group who embody our potential enslavement/destruction at the hands of Artificial General intelligence.” 
2 Comments
8/6/2019 06:06:12 pm
According to studies now, in order for you to have a bigger prospect and market, you have to be involve emotionally and spiritually to them. I guess that Adidas has a great plan and I thought it became successful. I know some of the brands who made use of their campaigns really well and brought home a bacon. Being an Eco-friendly company makes you responsible for what you did in your campaign and once a consumer see that, your products will be attractive to them. Leave a Reply. |
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