FKA Twigs is Named Creative Director of Nike Campaign, and Premieres New Song 'Trust In Me'

FKA Twigs released a previously unheard track “Trust In Me” as part of NikeWomen’s Spring Zonal Strength tights campaign, for which the artist serves as creative director. The Zonal Strength Tights campaign was launched today (Jan. 11) with a two minute video called “do you believe in more?,” directed by Twigs herself.

“It's exciting to have created something that's genuinely by and about young people, who work hard, who are sensitive, who embrace both their strength and their vulnerabilities, and who, together, feel that they can be successful,” FKA Twigs said in a statement. 

As an avant-garde pop singer and modern dancer, FKA Twigs is known for her dark, sensual, and unrestrained style in both music and fashion. The “do you believe in more” clip is only part of the body of work she has performed, directed, and soundtracked for Nike in an ode to “modern movement” in youth. Check out the video and some cool Nike looks and Twigs choreography below.

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