Fiji Water Girl Suing Over a Cardboard Cutout Campaign

Kelly Steinbach is suing Fiji Water over a cardboard cutout campaign that she says the company launched without her permission. Steinbach claims Fiji used her unauthorized image holding the tray of Fiji water bottles at the award show.
She says they tried coaxing her into signing away her rights, and even though she did a mock video that appeared to be doing just that ... Steinbach claims she never actually put ink to paper on a real deal. It was all for show. Nonetheless, she claims Fiji moved forward.

Steinbach says that cardboard cutouts of herself started to pop up all over L.A. without her permission.

She says the "Fiji Water Girl" viral moment generated upwards of $12 million in brand exposure, and now she's asking a judge to give her a piece of the pie.