Daya Seeks Comfort and Stability in New Music Video & Campaign for 'Safe'

Daya released the full video for the track, showing her sitting alone in her room, on a swing and in a studio, yearning for a time when she didn’t have to feel constantly at-risk.

In tandem with her video, Daya launched her new #SafeIs campaign across her social media accounts, encouraging fans to share with one another their experiences of what it means for them to feel safe. "I want my song 'Safe' to be an invitation to start a positive dialogue in a world in need of compassion,” she says in her Instagram launch video for the project. “Let’s uplift each other, create your own version of what safe means to you.”
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The singer went on to detail the things in her life that make her feel safe. Along with mentioning her family, playing guitar and eating mashed potatoes, Daya mentions that one of the things that makes her feel safe is being with her girlfriend, who makes a brief, romantic appearance in the announcement video. Daya recently came out publicly during her set at Milwaukee’s PrideFest.