Colin Kaepernick Negotiates a Nike 'JUST DO IT' Campaign

As part of the new deal Colin negotiated with Nike, the Swoosh will be putting out a new signature shoe and apparel ... and making substantial contributions and donations to Colin's Know Your Rights foundation

Colin posted the new ad that reads, "Believe in something. Even if it means sacrificing everything. Just do it." Our sources tell us Colin's legal team -- Mark Geragos and Ben Meiselas -- put the deal together recently. Kaepernick has been in business with Nike before but we're told Nike cut him a brand new check for this particular campaign.

Nike also has deals with several NFL teams. And with Colin's collusion case getting the green light to move forward it puts the sport's apparel giant in an precarious position. Clearly, Colin has a strong fan base -- that includes celebrities like Jay-Z, Serena Williams and Meek Mill -- and Nike feels it's worth to align its interest with someone many people feel is a warrior for social justice.