On Tuesday (April 24) Britney Spears announced she partnered with global licensing company Epic Rights to develop a line of branded lifestyle and fashion products that "reflect her personal sense of style, lifestyle, artistry and creativity."
"I am excited to collaborate with Epic Rights to create a new contemporary lifestyle collection," Spears said of the partnership in a statement.
Keep calm and carry on in style and comfort whether you’re on the go or relaxing all day. With premium cotton and continuous support, your feet will be able to keep calm and thank you all day long....
Epic Rights cited the "momentum of Britney Spears’ award-winning and record-breaking Las Vegas residency" as the driving force behind the partnership, which will also see Spears venture into the e-commerce space on Amazon.
The line will include fashion apparel, hair care, accessories, exercise equipment and electronics, and is due to launch in the spring of 2019.
Spears is no stranger to finding success with licensed products. Her fragrance line with Elizabeth Arden, which launched with "Curious" in 2004, has spawned dozens of scents over the past fourteen years, drawing a reported $4.8 billion in revenue to date.