BlackPink's 'Ddu-Du Ddu-Du' Beats BTS And Psy To Become Most-Watched Korean Music Video In 24 Hours

Last month, BlackPink exploded with their new EP Square Up and its lead single “Ddu-Du Ddu-Du," whose accompanying music video logged the highest 24-hour YouTube debut for a K-pop girl group. YouTube recently confirmed the video’s official first-day view count, and BlackPink can now claim the highest 24-hour YouTube debut of any Korean music video.

“Ddu-Du Ddu-Du” earned more than 36.2 million YouTube views in its first 24 hours, Billboard reports. That’s substantially higher than initial estimates of 33.7 million views, and it puts BlackPink ahead of Psy’s “Gentleman,” which previously held the 24-hour record for a Korean artist with 36 million views. “Ddu-Du Ddu-Du” also surpassed the debut of BTS’ “Fake Love,” which earned 35.9 million views in its first 24 hours.


By outperforming “Fake Love” in its first day, “Ddu-Du Ddu-Du” became the highest 24-hour debut of 2018. BlackPink can now claim the second-highest 24-hour music video debut of all time, behind Taylor Swift’s “Look What You Made Me Do,” which earned 43.2 million views in its first frame upon release in August 2017.

“Ddu-Du Ddu-Du” also became the fastest music video by a K-pop girl group to eclipse 100 million views, passing that milestone in just 10 days, Billboard reports. It’s the third-fastest Korean music video overall to accomplish such a feat, behind “Gentleman” and “Fake Love.” The captivating video has now garnered more than 150 million views.