A total of 1.65 million fans tuned in for the premiere of BLACKPINK's new song 'How You Like That', breaking a record set by fellow K-pop stars BTS in February.
The highly-anticipated track marked the band's return after a year-long hiatus.
How You Like That is billed as a "pre-single" that sets the scene for the band's first full-length studio album, due in September.
The video premiere was preceded by an hour-long Q&A with the bandThe band are set to perform the song for the first time on Jimmy Fallon's US chat show on Friday, 26 June.
The quartet are also the most-subscribed music group on YouTube, with 37.5 million followers who call themselves "Blinks".
How You Like That premiered on their VLive and YouTube channels at 10:00 BST on Friday.
The audience narrowly eclipsed a record set by BTS earlier this year, when the premiere of their video On attracted 1.54 million concurrent viewers.